Wednesday, 6 May 2015

Google Launches Custom Voice Actions for Third Party Apps

According to a post this week focussed to Android developers Google is further growing his Voice Actions to third party applications to let consumers reach into apps on Android devices, beyond just launching them.

In some cases, this appears to enable a version of in-app search:
“Today, we launched our first set of partners for custom Google voice actions on Android. This feature will enable people to say things like “Ok Google, listen to NPR” or “Ok Google, show attractions near me on TripAdvisor.” We’re currently piloting custom voice actions with a select group of partners, but we plan to open it up more widely in the future — and we’d love to hear your ideas for actions you’d like to implement.”

Nearly a year ago we all have heard about this development from Google and it came just as Microsoft is expanding Cortana integration of third party apps.

Google has also expanded the range of developers and application producers contributing in Google Now, freshly adding 60+ new apps.

Google Now and Voice Actions will represent the future of search for Google on mobile devices rather than mobile friendly conventional search results. As, these experiences are much more practical and better adjusted for smartphone users and their usage settings.

Making money from these user experiences is a different subject, however.

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