Thursday, 23 April 2015

Why Hire an SEO Expert?

Businesses of all sizes are frequently faced with the problem of employing a professional SEO service provider, or trying to learn top training of SEO themselves. Below are numerous reasons why it’s undoubtedly best to leave search engine optimization to the professionals.

1. Professional SEOs are very used to with the tools they use to examine websites. Choosing the appropriate keywords for your marketplace is arguably the most essential feature of SEO. After all, if you invest in getting a top position on Google for a weak keyword, do you really achieve anything?

2. Professional SEOs have been there, and done that. While learning SEO for the first time can take you months or even years to correctly analyse a website, specialized SEOs can more proficiently analyse your website’s potential and recommend smart strategies. Professional SEOs know what it takes to get a site in tip-top shape for its Google Debut, or reorganize an existing page to be more search engine friendly.

3. The quicker you get top rankings, the better. Think of your rank like retirement. If you start saving for retirement at 40, you’re not going to get out as much as you would if you started saving at 20. Just as interest builds off of interest in retirement account, SEO builds off of SEO on your website. Which website do you think will be better off? 

Website A) Takes their time learning the basics of SEO and a few cutting-edge skills. Within a year they have optimized their pages to the best of their capabilities.

Website B) Hires an SEO firm and gets in the top 10 for their preferred keywords in a month or two. With the increased exposure on Google, Website B’s client base is progressively growing and more people start talking about Website B’s products on forums and blogs. Google takes notice of all the inbound links pointing to Website B and raiser its rank further. As Website B’s rank improves, more and more people see their products and more and more people are talking about them. The cycle continues.

Just like with a retirement account, the more principal you start out with (in this case, initial exposure), the more you’ll benefit in the long-run.

4. Don’t risk being black-listed. Often times, people get discouraged with their website’s rankings and try to take the speedy road to success. Don’t be tempted. Trying to artificially fuel your website’s advancement in the search engine results pages can cost your business greatly. It is unknown whether or not Google holds a grudge, but who wants to find out? Using shady methods is referred to as black hat SEO. Examples of black hat SEO are: keyword stuffing, invisible text, doorway pages, and spamming. Professional SEOs know the significance of staying clear of black hat methods and will build your rank naturally and adhere to important guidelines. If you try to handle SEO on your own, you might be accidently contributing in black hat SEO without even recognizing it.

Tuesday, 7 April 2015

SEO – Tips, Tricks and Facts

The Benefits of SEO are enormous. The digital world has improved dramatically over the past few years, but SEO still remains an effective and essential marketing strategy. It has turn out to be broadly embraced as an online marketing strategy. Here are some Tips, Tricks and Facts to better understand the SEO.

  • 75% of internet users never scroll past the first page of search engine's results.
  • 93% of the online experiences begin with a search engine's results.
  • An estimated 79% of all search engine users click on the organic, non-paid ads that search engine results.
  • Search engines look at how many times a keyword is in your content & if it is abnormally high, will count this against u rather than 4 you.
  • The top position in search engine results help your site in getting more exposure increasing chances for users to see your content.
  • SEO is useless if you have a weak or non-existent call to action. Make sure your call to action is clear and present.
  • The traffic coming from SEO is more competent than different marketing strategies
  • When optimizing your blog posts, optimize your post title tag independently from your blog title.
  • An easy to use website can influence your link building ability and popularity and, thus, your ranking.
  • 3 in 4 users never scroll past the page of search results.
  • The fastest way to get your site spidered is by getting a link to it through another quality site.
  • SEO is one of the most cost effective marketing tactics. It aims users who are actively looking for your products and services online.
  • Your URL file extension doesn’t matter. You can use html, asp, php, etc. & it won’t make a difference as far as your SEO is concerned.
  • Always make sure that your web designer understands your expectations for natural SEO. Doing a retrofit on your glittery new Flash-based site after it is built won’t cut it. Search Engines’ Spiders can crawl text, not Flash or images.
  • Regularly updating your site’s content will keep it fresh. Updates mean that there is activity around the site & therefore it’s in operation.
  • If your site content doesn’t change often, your site needs a blog because search spiders like fresh text.
  • 48% of mobile searches started with a search engine and 55% of mobile searchers are ready to buy within the hour.