Tuesday, 7 April 2015

SEO – Tips, Tricks and Facts

The Benefits of SEO are enormous. The digital world has improved dramatically over the past few years, but SEO still remains an effective and essential marketing strategy. It has turn out to be broadly embraced as an online marketing strategy. Here are some Tips, Tricks and Facts to better understand the SEO.

  • 75% of internet users never scroll past the first page of search engine's results.
  • 93% of the online experiences begin with a search engine's results.
  • An estimated 79% of all search engine users click on the organic, non-paid ads that search engine results.
  • Search engines look at how many times a keyword is in your content & if it is abnormally high, will count this against u rather than 4 you.
  • The top position in search engine results help your site in getting more exposure increasing chances for users to see your content.
  • SEO is useless if you have a weak or non-existent call to action. Make sure your call to action is clear and present.
  • The traffic coming from SEO is more competent than different marketing strategies
  • When optimizing your blog posts, optimize your post title tag independently from your blog title.
  • An easy to use website can influence your link building ability and popularity and, thus, your ranking.
  • 3 in 4 users never scroll past the page of search results.
  • The fastest way to get your site spidered is by getting a link to it through another quality site.
  • SEO is one of the most cost effective marketing tactics. It aims users who are actively looking for your products and services online.
  • Your URL file extension doesn’t matter. You can use html, asp, php, etc. & it won’t make a difference as far as your SEO is concerned.
  • Always make sure that your web designer understands your expectations for natural SEO. Doing a retrofit on your glittery new Flash-based site after it is built won’t cut it. Search Engines’ Spiders can crawl text, not Flash or images.
  • Regularly updating your site’s content will keep it fresh. Updates mean that there is activity around the site & therefore it’s in operation.
  • If your site content doesn’t change often, your site needs a blog because search spiders like fresh text.
  • 48% of mobile searches started with a search engine and 55% of mobile searchers are ready to buy within the hour.

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