10 Advantages of Using WordPress to Power Your Company’s Website

One of the cornerstones of modern web design is the ability for a client, with no technical knowledge, to update their own website from anywhere at anytime. A website built with a Content Management System (CMS) makes this easy for a client to add pages, change text, upload photos and videos and publish blogs—all on their own terms. There are hundreds (probably thousands) of CMS systems but one has emerged to me as the clear choice—WordPress. If fact, virtually all sites I build now are custom WordPress websites.
1. Easy to Use
One of the reasons WordPress has grown so much in popularity is that the software is so easy to use for people who have no technical skill. Basically if you can use Microsoft Word and Facebook then WordPress will be intuitive for you. Tasks such as adding new pages, images and video are now easy for everyone.
2. Update Your Website From Anywhere
WordPress runs in your web browser. So from any computer with Internet access (at home, at the office, on a business trip, etc) you can log in and update your website. Even from your smartphone!
3. Take Control of Your Site
After your website is built and live, you can update it yourself. No more waiting for a web designer to schedule you in for a simple change or two.
4. Search Engines Love WordPress
The coding and structure of WordPress is great for search engines. Now don’t get me wrong, most companies would still need to do Search Engine Optimization (SEO) to get strong rankings, but you will get much greater traction using WordPress than most other CMS choices.
5. Add Advanced Features With Plug-ins
With WordPress, you have access to thousands of plug-ins—most free—that can extend the functionality of your website. Add features such as contact forms, Twitter and Facebook streams, video, Google maps, audio, event calendars, slideshows, photo galleries and so much more.
6. WordPress is Scaleable
As your business grows and web technology continues to evolve, WordPress will grow along with you. You can create thousands of pages, blog articles, images and video over time without slowing down your site.
7. Multiple Users
If your company has several people who need to update your website (such as different blog authors) you can easily create individual accounts for each user. And each user can be assigned different access levels. So you can limit access to advanced features that you want to reserve only for your IT staff, etc.
8. Easily Stay Current
With traditional software, companies have to worry about upgrading and compatibility with their other software and networks. With WordPress, updating to the current version is as easy as clicking a button—the rest happens automatically in a matter of a few seconds.
9. Built-in Blog
Since WordPress originally began as a blog service, it is a core feature built-in. You can make your site into a full-fledged blog (if you’re running an online magazine for example) or make it a “corporate” site that has a blog along with traditional pages.
10. Interact With Visitors
As part of the built-in blog functionality, visitors can comment to your blog articles and you can respond, generating buzz and connecting one-on-one with your company. As a business owner, you also have some different options to moderate the comments depending on your preferences.

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